Performance marketing agency

Ad spend that comes back as profit, not just clicks.

We plan, run and scale paid media across Meta, Google, YouTube and marketplaces. You get one team for strategy, creative and tracking, and every decision is tied to revenue and CAC.

No lock-in contracts · Weekly reporting · You own every ad account

Trusted by growing D2C, SaaS and lead-gen brands

CLIENT ONECLIENT TWOCLIENT THREECLIENT FOURCLIENT FIVECLIENT SIX
₹25Cr+ad spend managed
3.8xaverage blended ROAS
60+brands scaled
92%client retention

Placeholder figures: swap in your verified numbers before launch.

Why brands switch to us

Most agencies report on reach and clicks. We report on revenue.

Rising CPMs, weak tracking and slow creative testing drain budgets. We fix the measurement first, then scale what works, and we're open about the numbers the whole way.

Typical agency

Optimex

Reports impressions and CTR

Reports CAC, ROAS and contribution margin

3–4 new creatives a month

15–30 creative tests a month

Pixel-only, broken attribution

Server-side tracking (CAPI, GA4, enhanced conversions)

Monthly PDF report

Live dashboard and a weekly call

6–12 month lock-in

Month-to-month after onboarding

What we do

Full-funnel performance, under one roof

Media buying, creative, landing pages and measurement run as one system, so they improve together.

◎

Paid Social

Meta, Instagram and LinkedIn campaigns built for profitable scale.

  • Advantage+ & broad structures
  • Audience & offer testing
  • Retargeting funnels
⌕

Search & Shopping

Google Search, Performance Max, Shopping and YouTube that capture demand.

  • Keyword & query mining
  • Feed optimisation
  • Bid strategy management
▶

Performance Creative

Ads built to convert, with hooks, UGC and statics tested every week.

  • UGC & creator ads
  • Motion & static variants
  • Hook/angle testing matrix
⤢

CRO & Landing Pages

Pages and offers that turn paid traffic into customers.

  • High-converting landers
  • A/B testing
  • Checkout & form optimisation
▦

Analytics & Attribution

Tracking you can trust, so budget goes where it pays back.

  • GA4, CAPI, server-side GTM
  • MER & incrementality tests
  • Live Looker Studio dashboards
⟳

Marketplaces & Retention

Amazon/Flipkart ads plus email and WhatsApp flows that raise LTV.

  • Marketplace sponsored ads
  • Lifecycle automation
  • Win-back & upsell flows
Meta AdsGoogle AdsYouTubeLinkedIn AdsAmazon AdsFlipkart AdsQuick-commerceGA4ShopifyKlaviyoWhatsApp
How we work

From audit to scale in 90 days

A fixed plan with clear milestones, so you always know what's happening and why.

Audit

We go through your accounts, tracking, creative and funnel, and find the quick wins and the leaks.

Week 1

Strategy

We set target CAC, budget split, channel mix and a creative testing roadmap tied to your margins.

Week 2

Launch & test

New campaign structure goes live and weekly creative and audience tests start.

Weeks 3–6

Scale

We move budget to proven winners, expand channels and keep improving the funnel.

Week 7+
Results

Proof, not promises

Examples of the results we aim for. (Placeholder case studies: replace with real, client-approved results.)

D2C · Skincare

Scaled spend 4x while keeping ROAS steady

4.2xROAS
−31%CAC

Rebuilt the Meta account around broad targeting and a 20-creatives-a-month UGC engine.

B2B SaaS

Pipeline up, cost per demo down

2.7xSQLs
−44%Cost / demo

Moved from MQL volume to pipeline-qualified leads using offline conversion imports.

Real estate · Lead gen

Better leads at lower cost

3.1xSite visits
−38%CPL

Instant forms with qualifying questions, CRM sync and WhatsApp follow-up automation.

ROAS calculator

What could better performance be worth?

Enter your numbers to see the revenue impact of a realistic ROAS improvement.

Current monthly revenue
Projected monthly revenue
Extra revenue per year
Get my real numbers →

Estimate only, based on the same spend. Actual results depend on product, margins and market.

Engagement models

Simple, transparent pricing

No hidden fees. You own your ad accounts, data and creatives from day one.

Launch

For brands spending under ₹5L/month

₹45,000 /month
  • 1–2 ad channels
  • 8 creative tests / month
  • Tracking setup (Pixel, CAPI, GA4)
  • Bi-weekly reporting call
Start with Launch

Scale

For brands spending ₹30L+/month

Custom
  • Full-funnel, all channels
  • Unlimited creative production
  • Incrementality & MMM testing
  • Retention & marketplace ads
  • Performance-linked fees
Talk to us

Placeholder pricing: set your own tiers before launch.

Who we work with

Built for brands that measure

D2C & eCommerceFashion, beauty, food, home
SaaS & B2BDemo and pipeline growth
Real estateQualified site-visit leads
EdTechEnrolments and webinars
HealthcareClinic and appointment bookings
FintechApp installs and KYC completion
AppsInstalls and in-app events
Local businessCalls, footfall and bookings
FAQ

Questions, answered

How soon will I see results?

Tracking fixes and account clean-up often show gains within 2–4 weeks. Steady, scalable gains usually come within 60–90 days, once creative testing has found winners.

What's the minimum ad budget you work with?

We work best with brands spending at least ₹1.5L a month on ads. Below that, there usually isn't enough data to test properly, and we'll say so.

Do I keep ownership of my ad accounts?

Yes. Everything runs in your own Business Manager, Google Ads and analytics accounts. We get access as partners, and you keep all data and creatives if we part ways.

How do you measure success?

We agree on a north-star metric at kickoff (usually CAC, ROAS or MER against your margins) and track it on a live dashboard alongside platform data.

Do you produce the ad creatives?

Yes. Our in-house creative team makes statics, motion ads and UGC with creators, and briefs every piece from performance data.

Is there a long-term contract?

No. After a 3-month onboarding period, engagements are month-to-month with 30 days' notice.

Free growth audit

Find out where your ad spend is leaking

Tell us about your brand. Within 48 hours we'll send a short audit covering tracking, account structure, creative and funnel, with the top 3 fixes.

  • 30-minute call with a senior strategist
  • Written audit with prioritised fixes
  • No obligation, no hard sell

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